Wellness and Yoga Projects
This project focused on bridging the gap between physical wellness spaces and digital communities for leading Berlin studios High On Yoga (HOY) and Soul Yoga. By creating high impact video content and authentic narratives for Instagram, I promoted specialized yoga classes, teacher profiles, and international retreats. My goal was to translate the grounded energy of the studio into a vibrant digital presence that drives bookings. Having managed studio operations and taught classes myself, I developed content that feels relatable to students while maintaining a premium brand aesthetic for the studios.
Projects in Tech, Industrial Automation and IoT
Working with Perinet, I specialized in making complex industrial technology accessible through structured digital marketing. My work centered on explaining IoT (Internet of Things) and industrial use cases to a professional B2B audience. Drawing on my background in architecture, I applied a systematic approach to technical storytelling, ensuring that sophisticated hardware and software solutions were communicated with clarity. This involved creating a balance between technical specifications and the practical business value of seamless industrial connectivity.
Instagram Ad
As part of a technical design assessment for a Marketing Content Creator role, I was tasked with developing two 15-second vertical video ads for Instagram Reels and TikTok. The challenge was to create distinct visual identities for two contrasting Spotify playlists: an aesthetic "Romance Reading" instrumental list and an upbeat "House Music" list.
Design Thought Process:
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Visual Psychology: For the Romance playlist, I utilized soft, warm lighting and slow-paced transitions to mirror the "aesthetic" reading experience. For the House playlist, I pivoted to high-contrast visuals and rhythmic editing to capture the energy of the music.
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Simplifying Complexity: I focused on "story-selling" by using minimal on-screen text and high-impact imagery that immediately signals the mood of the playlist to the viewer.
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Efficiency: This project was completed within a strict 90-minute window, demonstrating my ability to move from concept to final render under tight deadlines without compromising brand consistency.
