Professional Experience

High On Yoga, Content Strategist | Studio Manager

02/2023 – present | Berlin, Germany

•Conceptualized, filmed, and edited captivating authentic promotional videos, titles, and captions for social media, leveraging marketing trends and algorithms to boost brand visibility and audience engagement.

•Content strategies resulted in impressive organic growth, increasing brand awareness, website traffic, and follower engagement.

•Provided comprehensive business support, including managing logistics, planning campaigns, and community building.

•Skills: Multi-Channel Marketing · Market Analysis · Content Strategy · SEO · Website editing · Communication · Newsletter · Algorithms · Promotional · Campaigns · Copy Writing · Trends ·

•Instagram Brand Profile

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Yoga Hub Berlin, Performance Marketing Manager

02/2024 – 03/2024 | Berlin, Germany

•Stratigesed and implemented content for the retreat campaign in multiple social media channels including a landing page Google Ads campaign that heightened the daily website traffic from 30 to 40,000 visitors and sales.

•Skills: Landing Page · Google Ads · Performance Marketing · Keyword Optimization · Bidding strategies · Affiliate marketing · Targeting · Conversions · Priority campaigns

•Instagram Brand profile

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Brandenburg University of Technology, Social Media Coordinator & Advisory

2021 – 2023 | Cottbus, Germany

•ISAC: Indian Student Association Cottbus, Successfully spearheaded a strategy that resulted in a 10x growth in organic traffic.

•Skills: Website launching · Mentoring · Content Making

•Organization Instagram Link

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Founder of ZenSeed

2021 – present

Pioneered an innovative wellness company offering online yoga classes and workshops. Managed and produced podcasts for a YouTube channel focused on wellness topics.

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Out and About, Social Media Manager

2020 – 2021 | Bangalore, India

•Analyzing Social Media Data, Utilizing Behavioral Targeting, Conducting campaign assessments, and Tests and Optimizing Customer Targeting across different social media channels.

•Skills: Marketing Strategy · Email Marketing · A/B test · Brand Collaboration · Logo Designing

•Instagram Brand Profile

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Design Milieu, Designer & Project Architect

2018 – 2020 | Bangalore, India

Leveraged strong communication and project management skills to coordinate between internal teams and external vendors in a fast-paced environment.

Skills: Design · Project management · Multi tasking · Presentations

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Projects

PG Study Project: Fashion and Heritage, With Dr. Simona von Eyb

04/2023 – 08/2023

Study Project on Kanchipuram Silk Heritage. Exploring the stories, emotions and cultural issues with interviews and research data. Grade - 1

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Interests

Wildlife Photography

Content Creation

Yoga

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Skills

Soft Skills

Collaboration & Communication, Self-Motivation & Initiative, Storytelling, Adaptability & Trend Awareness, Organisational skills, Analytical Thinking & Problem-Solving, Data-Driven Decision Making, Communication, Work Independently, Creativity & Originality

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Applications

Google Business Manager, Google Analytics, Meta Suite, Facebook / Instagram ads, SEO optimisation, Trello / Miro, PowerPoint Presentation, Adobe Creative Cloud, WIX/ WordPress, VN Video editing / Premiere Pro, Canva.

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Graphic Design

Branding, Social Media Graphics, Web Design, Logo Design, Videography, Photography

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Education

Marketing, PR, Story Telling and Media, With Dr. Simona von Eyb

04/2022 – 09/2022 | Cottbus, Germany

Research creating a marketing campaign for a heritage site solving realistic issues supported by research. Grade - 1.3

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Brandenburg University of Technology, World heritage Studies

10/2021 – present | Cottbus, Germany

An Interdisciplinary masters in Brandenburg University of Technology, Cottbus, Germany. Average Grade - 1.6

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Anna University, Bachelor in Architecture

2011 – 2016 | Chennai, India

Bachelors in design from the country's leading public university with internships.

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Publication

Wildlife Conservation for National Geographic Explorer, Media Assistant

05/2018 – 07/2018 | Himalayas, India

My artwork was featured in 'Explore Wild India' magazine for a renowned explorer's story.

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Languages

English: C2German : A2.2Tamil : NativeHindi : Basic