About me
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As a creative marketing specialist rooted in design, research, and project management, I burst with innovative ideas that turn complex challenges into simple, human-centered strategies. I help forward-thinking German tech companies—from AI startups to IoT leaders—simplify with AI tools and craft authentic brands that engage deeply and grow sustainably. I blend automation with clear storytelling to create meaningful experiences.
Professional Experience
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Perinet, Marketing Assistant
08/2024 – present | Berlin, Germany
• Develop and execute engaging B2B LinkedIn campaigns to attract quality leads and keep our audience engaged in the IoT space.
• Conduct in-depth competitor analysis to identify market trends, optimise strategies, and maintain a competitive edge in the IoT industry.
• Ideate, design, and edit compelling media content and illustrations, ensuring alignment with brand identity and marketing goals.
• Used AI tools like Synthesia to make Tech videos faster and smarter, saving time without sacrificing quality. Worked on scripts and edited videos to tell compelling stories that resonated with our audience.
• Perinet LinkedIn Profile
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Soul Yoga Berlin, Social Media Manager
09/2025 – present | Berlin, Germany
• Directed content and business strategy based on Instagram Analytics and audience patterns. Managed Google Ads campaigns for high-value offerings like retreats and teacher training.
• Implemented ManyChat for comment-keyword response automation, boosting engagement efficiency. Streamlined content workflow and production using ClickUp project management.
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Enso Yoga Studio, Digital Marketing and Operations Manager​
05/2024 – 08/2024 | Berlin, Germany
• Led Tool migration, stakeholder coordination, and customer engagement processes
to improve operational efficiency.
• Managed SEO-driven content strategy, increasing organic traffic by 30%.
• Designed and optimised email newsletters, website content, and digital campaigns
for improved audience reach.
• Provided technical and administrative support to streamline marketing operations
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High On Yoga, Content Strategist | Studio Manager
02/2023 – 05/2024 | Berlin, Germany
•Conceptualized, filmed, and edited captivating, authentic promotional videos, titles, and captions for social media, leveraging marketing trends and algorithms to boost brand visibility and audience engagement.
•Content strategies resulted in impressive organic growth, increasing brand awareness, website traffic, and follower engagement.
•Provided comprehensive business support, including managing logistics, planning campaigns, and community building.
•Skills: Multi-Channel Marketing · Market Analysis · Content Strategy · SEO · Website editing · Communication · Newsletter · Algorithms · Promotional · Campaigns · Copy Writing · Trends ·
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Yoga Hub Berlin, Performance Marketing Manager
02/2024 – 03/2024 | Berlin, Germany
• Strategised and implemented content for the retreat campaign in multiple social media channels, including a landing page and Google Ads campaign that heightened the daily website traffic from 30 to 40,000 visitors and sales.
•Skills: Landing Page · Google Ads · Performance Marketing · Keyword Optimization · Bidding strategies · Affiliate marketing · Targeting · Conversions · Priority campaigns
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Brandenburg University of Technology, Social Media Coordinator & Advisory
2021 – 2023 | Cottbus, Germany
•ISAC: Indian Student Association Cottbus, successfully spearheaded a strategy that resulted in a 10x growth in organic traffic.
•Skills: Website launching · Mentoring · Content Making
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2021 – present
Pioneered an innovative wellness company offering online yoga classes and workshops. Managed and produced podcasts for a YouTube channel focused on wellness topics.
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Out and About, Social Media Manager
2020 – 2021 | Bangalore, India
• Analysing Social Media Data, Utilising Behavioural Targeting, Conducting campaign assessments, testing and optimising customer Targeting across different social media channels.
•Skills: Marketing Strategy · Email Marketing · A/B test · Brand Collaboration · Logo Designing
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Design Milieu, Designer & Project Architect
2018 – 2020 | Bangalore, India
Leveraged strong communication and project management skills to coordinate between internal teams and external vendors in a fast-paced environment.
Skills: Design · Project management · Multi tasking · Presentations
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Projects
PG Study Project: Fashion and Heritage, With Dr Simona von Eyb
04/2023 – 08/2023
Study Project on Kanchipuram Silk Heritage. Exploring the stories, emotions and cultural issues with interviews and research data. Grade - 1
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Interests
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Soft Skills
Collaboration & Communication, Self-Motivation & Initiative, Storytelling, Adaptability & Trend Awareness, Organisational skills, Analytical Thinking & Problem-Solving, Data-Driven Decision Making, Communication, Work Independently, Creativity & Originality
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Applications
Google Business Manager, Google Analytics, Meta Suite, Facebook / Instagram ads, SEO optimisation, Trello / Miro, PowerPoint Presentation, Adobe Creative Cloud, WIX/ WordPress, VN Video editing / Premiere Pro, Canva.
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Graphic Design
Branding, Social Media Graphics, Web Design, Logo Design, Videography, Photography
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Education
Marketing, PR, Story Telling and Media, With Dr Simona von Eyb
04/2022 – 09/2022 | Cottbus, Germany
Research creating a marketing campaign for a heritage site-solving realistic issues supported by research. Grade - 1.3
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Brandenburg University of Technology, World Heritage Studies
10/2021 – present | Cottbus, Germany
An Interdisciplinary Master's in Brandenburg University of Technology, Cottbus, Germany. Average Grade - 1.6
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Anna University, Bachelor of Architecture
2011 – 2016 | Chennai, India
Bachelor's in design from the country's leading public university with internships.
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Publication
Wildlife Conservation for National Geographic Explorer, Media Assistant
05/2018 – 07/2018 | Himalayas, India
My artwork was featured in 'Explore Wild India' magazine for a renowned explorer's story.
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Languages
English: C2
German: B1
Tamil: Native
Hindi: Basic