About me
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As a seasoned marketing professional, I specialise in content marketing, design and brand strategy. With a background in design, research, and project management, I create thoughtful marketing strategies that drive engagement and growth.I simplify marketing efforts with AI tools, making complex ideas easy to understand and connect with the right audience. Passionate about the future of automation and IoT, I blend technology with storytelling to create meaningful brand experiences. I believe in integrity, authenticity, and inclusivity.
Professional Experience
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Perinet, Marketing Assistant
08/2024 – present | Berlin, Germany
• Develop and execute engaging B2B LinkedIn campaigns to attract quality leads and keep our audience engaged in the IoT space.
• Conduct in-depth competitor analysis to identify market trends, optimise strategies, and maintain a competitive edge in the IoT industry.
• Ideate, design, and edit compelling media content and illustrations, ensuring alignment with brand identity and marketing goals.
• Used AI tools like Synthesia to make Tech videos faster and smarter, saving time without sacrificing quality. Worked on scripts and edited videos to tell compelling stories that resonated with our audience.
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Enso Yoga Studio, Digital Marketing and Operations Manager​
05/2024 – 08/2024 | Berlin, Germany
• Led Tool migration, stakeholder coordination, and customer engagement processes
to improve operational efficiency.
• Managed SEO-driven content strategy , increasing organic traffic by 30%.
• Designed and optimized email newsletters, website content, and digital campaigns
for improved audience reach.
• Provided technical and administrative support to streamline marketing operations
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High On Yoga, Content Strategist | Studio Manager
02/2023 – 05/2024 | Berlin, Germany
•Conceptualized, filmed, and edited captivating authentic promotional videos, titles, and captions for social media, leveraging marketing trends and algorithms to boost brand visibility and audience engagement.
•Content strategies resulted in impressive organic growth, increasing brand awareness, website traffic, and follower engagement.
•Provided comprehensive business support, including managing logistics, planning campaigns, and community building.
•Skills: Multi-Channel Marketing · Market Analysis · Content Strategy · SEO · Website editing · Communication · Newsletter · Algorithms · Promotional · Campaigns · Copy Writing · Trends ·
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Yoga Hub Berlin, Performance Marketing Manager
02/2024 – 03/2024 | Berlin, Germany
•Stratigesed and implemented content for the retreat campaign in multiple social media channels including a landing page Google Ads campaign that heightened the daily website traffic from 30 to 40,000 visitors and sales.
•Skills: Landing Page · Google Ads · Performance Marketing · Keyword Optimization · Bidding strategies · Affiliate marketing · Targeting · Conversions · Priority campaigns
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Brandenburg University of Technology, Social Media Coordinator & Advisory
2021 – 2023 | Cottbus, Germany
•ISAC: Indian Student Association Cottbus, Successfully spearheaded a strategy that resulted in a 10x growth in organic traffic.
•Skills: Website launching · Mentoring · Content Making
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2021 – present
Pioneered an innovative wellness company offering online yoga classes and workshops. Managed and produced podcasts for a YouTube channel focused on wellness topics.
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Out and About, Social Media Manager
2020 – 2021 | Bangalore, India
•Analyzing Social Media Data, Utilizing Behavioral Targeting, Conducting campaign assessments, and Tests and Optimizing Customer Targeting across different social media channels.
•Skills: Marketing Strategy · Email Marketing · A/B test · Brand Collaboration · Logo Designing
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Design Milieu, Designer & Project Architect
2018 – 2020 | Bangalore, India
Leveraged strong communication and project management skills to coordinate between internal teams and external vendors in a fast-paced environment.
Skills: Design · Project management · Multi tasking · Presentations
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Projects
PG Study Project: Fashion and Heritage, With Dr. Simona von Eyb
04/2023 – 08/2023
Study Project on Kanchipuram Silk Heritage. Exploring the stories, emotions and cultural issues with interviews and research data. Grade - 1
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Interests
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Soft Skills
Collaboration & Communication, Self-Motivation & Initiative, Storytelling, Adaptability & Trend Awareness, Organisational skills, Analytical Thinking & Problem-Solving, Data-Driven Decision Making, Communication, Work Independently, Creativity & Originality
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Applications
Google Business Manager, Google Analytics, Meta Suite, Facebook / Instagram ads, SEO optimisation, Trello / Miro, PowerPoint Presentation, Adobe Creative Cloud, WIX/ WordPress, VN Video editing / Premiere Pro, Canva.
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Graphic Design
Branding, Social Media Graphics, Web Design, Logo Design, Videography, Photography
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Education
Marketing, PR, Story Telling and Media, With Dr. Simona von Eyb
04/2022 – 09/2022 | Cottbus, Germany
Research creating a marketing campaign for a heritage site-solving realistic issues supported by research. Grade - 1.3
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Brandenburg University of Technology, World Heritage Studies
10/2021 – present | Cottbus, Germany
An Interdisciplinary Master's in Brandenburg University of Technology, Cottbus, Germany. Average Grade - 1.6
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Anna University, Bachelor of Architecture
2011 – 2016 | Chennai, India
Bachelor's in design from the country's leading public university with internships.
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Publication
Wildlife Conservation for National Geographic Explorer, Media Assistant
05/2018 – 07/2018 | Himalayas, India
My artwork was featured in 'Explore Wild India' magazine for a renowned explorer's story.
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Languages
English: C2
German: B1
Tamil: Native
Hindi: Basic